Activity 02 – Key Expressions

1. Small Retail Business Owners

  • “A new stationery store has recently opened up down the street.”
  • “They offer a wider range of products at lower prices than us.”
  • “We’re facing similar competition with online bookstores that are offering discounts.”
  • “It’s tough for us to compete on price alone.”
  • “We need to find ways to differentiate ourselves from our competitors.”
  • “One idea is to offer personalized services or unique products.”

    2. Marketing Executives at a Tech Company

    • “Our competitors are focusing heavily on social media advertising and influencer partnerships.”
    • “One advantage we have is that they’re lacking in content marketing compared to us.”
    • “This could be our competitive edge.”
    • “We should leverage our strengths in content creation and social media engagement.”

      3. Pharmaceutical Sales Representatives

      • “Our competitors are aggressively promoting their new products.”
      • “They’re offering lucrative discounts to healthcare providers.”
      • “Additionally, they’re running targeted ad campaigns highlighting the benefits of their products.”
      • “We need to respond with our own promotional offers and emphasize the unique features of our medications.”

        4. Startup Founders in the Food Industry

        • “Recently, there has been a surge in competition, especially from health-focused snack companies.”
        • “Traditional bakeries like ours offer a different experience.”
        • “We should capitalize on the artisanal aspect of our products.”
        • “Our strategy should be to emphasize quality over convenience.”
        • “Perhaps we can explore collaborations or events to showcase our unique offerings.”

          5. Retail Managers in the Fashion Industry

          • “We’ve noticed a spike in traffic at the new fast-fashion retailer next door.”
          • “They offer trendy styles at affordable prices, making them tough competition.”
          • “To differentiate ourselves, we should focus on sustainable fashion.”
          • “We need to emphasize the quality and durability of our garments.”
          • “Highlighting our eco-friendly practices could also set us apart.”

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